Emergency services unite for My Road Toll campaign launch

Commissioner Ian Stewart and Main Roads and Road Safety Minister Mark Bailey joined with families of those who have lost loved ones from road trauma to launch the My Road Toll campaign and Queensland Road Safety Week (22-28 August) at Parliament House today.

“The My Road Toll campaign is a powerful reminder of the personal trauma experienced by family and friends who lose loved ones in a crash, because as the campaign says, one death is one too many,” Mr Bailey said.


Commissioner Stewart and Minister Bailey with the families from the My Road Toll campaign videos.

“This campaign is all about personal loss and demonstrates the road toll isn’t just a number. The reality is road crashes devastate the lives of real people every day.

“Today I’m launching the My Road Toll campaign in conjunction with Queensland Road Safety Week. This is an opportunity for all Queenslanders to identify with and understand the reality of losing a loved one in a crash.

“These are deeply personal stories and I want to thank all the participants for being involved in an effort to make our roads safer.”

Mr Bailey was joined by some of the people who took part in the My Road Toll videos.
Gladstone’s Aunty Neola lost her son James “Jumbo” in a car crash.

“It’s affected the whole community, he was friends with everybody,” Aunty Neola said.

“When I hear the road toll, I think about the lives that have been lost and the families who suffer like I did.

“Knowing what I now know, and what pain I’ve gone through with my son, I just hope people, when they’re driving on the road, realise that anything can happen.”

Sharon Roneberg from Cairns lost her daughter Tanya in a road-related incident in 2013.

“You never recover from losing a loved one, that’s for sure,” Mrs Roneberg said.

“Our family was devastated because someone did the wrong thing on the road.

“This week, I would encourage everyone to watch a My Road Toll video, do the right thing behind the wheel and speak up for road safety.”

Mr Bailey thanked the eight families who participated in the My Road Toll videos.

“Every person who sat in front of the camera to tell their story has been personally affected by the loss of a loved one as the result of road trauma,” Mr Bailey said.

“Thank you for bravely telling your story and sending a clear message about road safety.

“This is a powerful campaign and I would encourage all Queenslanders to go online and see what they have to say in honour of the people they lost.”

The My Road Toll campaign will be shown online from today.

Queensland Road Safety Week

Queensland Police Commissioner Ian Stewart said Queensland Road Safety Week was an initiative that gave all Queenslanders an opportunity to be directly involved in making our roads safer.

“Take the time to share a personal story, suggest a road safety tip, talk to your kids, family and friends about staying safe, or make a pledge to improve a single road behaviour,” Mr Stewart said.

“I would urge everyone to be aware of the fatal five driving behaviours and do the right thing – wear a seatbelt, don’t speed, don’t drink alcohol or take drugs and drive, don’t drive fatigued, and don’t drive distracted.

“These messages are not new, but continue to be the main factors behind road trauma.”

Mr Bailey added that Road Safety Week was about encouraging the community to challenge the status quo.

“Let’s stop accepting death and serious injury as just part of using our roads,” he said.

“Queenslanders are encouraged to speak up for road safety and support the week through hosting local events or sharing information among staff, students, colleagues, family and friends.

“Road safety is everyone’s responsibility – whether you drive a small car or large truck, are a cyclist, pedestrian or even a back seat passenger.”

Road Safety Week is a Queensland Government initiative and runs from 22-28 August with events happening throughout the state to raise awareness and encourage people to listen to do the right thing on the road.

During Queensland Road Safety Week each day focuses on a different road user behaviour – one of the ‘Fatal Five’:

• Monday 22 August: Distractions
• Tuesday 23 August: Speeding
• Wednesday 24 August: Fatigue, seatbelts and child restraints
• Thursday 25 August: Share the road
• Friday 26 August: Drink and drug driving

Visit the Join The Drive website for further details on how you can get involved and follow the conversation on social media using the hashtag #SpeakUpSelfie.

Community News

Sign up to the Queensland Police News myPolice blog to receive updates from your local police.