QPS wins international award for social media

The Queensland Police Service received international recognition overnight for its groundbreaking use of social media during the floods and cyclones of 2010-2011.

The QPS was named the winner of the Connected Cops Social Media Incident Management Awards at the Social Media in Law Enforcement Conference in Richmond, Virginia, USA.

Queensland Police Commissioner Bob Atkinson said the award highlighted the pioneering work done by Queensland Police Media in social media, and its effectiveness in quickly disseminating accurate information in times of crisis.

“Using social media channels not only allowed us to communicate directly with the people of Queensland during the disasters, but it also allowed us to provide a better service to mainstream media outlets, by providing unprecedented levels of real-time information,” Commissioner Atkinson said.

“The use of social media channels meant we were able to livestream press conferences, provide audio recordings from officers in the field, and give up-to-the-minute information, which was valuable to both the media and the community as a whole.”

“This is the latest in a line of state, national and international awards received by the service for its use of social media.

“The QPS’ use of social media has continued to grow since that time, and with nearly 310,000 ‘likes’ on Facebook and more than 27,000 followers on Twitter, we believe the QPS may be the largest police jurisdiction in social media in the world.

“Each week we reach between 600,000 and 1 million people on Facebook alone – which is quite remarkable in a State of about 4.5 million people.

Anyone with information which could assist police with their investigations should contact Crime Stoppers anonymously via 1800 333 000 or crimestoppers.com.au 24hrs a day.

Crime Stoppers is a charitable community volunteer organisation working in partnership with the Queensland Police Service.

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